« am: 22 April 2010, 23:08:57 »

I Am the West is the upcoming ninth studio album by American rapper Ice Cube and is scheduled to be released on July 13, 2010 on Lench Mob Records.
Ice Cube has stated this album will be different than any one of his other albums having a different direction for the album. He has revealed to have received beats from West coast veteran producers such as DJ Quik and E-A-Ski, not having worked on a solo album with the latter in nearly 20 years. The album will be released independently under his label Lench Mob. Ice Cube has stated that "being independent is beautiful because we can do things 'out the box' that record companies would usually frown at. Instead of working from a ready-made cookie-cutter marketing plan, we can tailor make a marketing plan specifically for me. I hate when rappers do dumb shit trying to sell a record. Going on Regis & Kelly is not going to sell you hip-hop records! Wrong crowd."
In a recent interview with Baller Status, Ice Cube speaks on two songs that are going to be on the album, "Man Vs Machine" and "Hood Robbin". "'Man Vs. Machine' is talking about our obsessions with machinery and how it's taking over," he said in an interview. "Automation is taking over human beings in all our relevancy in this world. Pretty soon, machines are gonna take over and that's just real...['Hood Robbin'] is talking about how big corporations is now stealing from the poor and giving to the rich. It's a whole thing about the things we're going up against with housing and medical insurance ... just everything people are going through. Real shit that ain't got nothing to do with money, cars, and all the shit most rappers talk about."
"I Rep That West" is the first single set for release on May 26th. A video was shot March 17th and directed by Gabriel "Dah Dah" Hart.